Growing up in Southern California the word Personal branding was not a well known however over recent years if you have a business or create content then you may be familiar to the necessity of personal branding. Personal Branding photos are more than taking pretty pictures-Your Brand is more than just a logo! Personal Branding sessions are designed to tell your story, your business mission, and should be a reflection of who you are. I want to share how to create a personal branding session that capture the essence of your business in a way that feels natural, authentic and uniquely you.

Here are four ways to help you have a great personal branding session:

1. Know your Brand Vision & Goals

Before hiring a photographer or stepping in front of the camera, it is important to know what you want your photos to say about you and your brand. Your branding images should reflect your personality, industry, and mission. Consider these things:

• What emotions do you want to evoke? (Warm and inviting? Strong and confident?)
• Where will these images be used? (Website, social media, email marketing?)
• What colors, tones, and styles align with your brand?

Having a clear vision will help guide everything from wardrobe choices to location and overall styling.

2. Choose Wardrobe & Styling That Align With Your Brand

What you wear in your branding session speaks volumes about your business and personality. Here’s how to ensure your wardrobe works for you:
-Pick outfits that make you feel confident and comfortable.
– Stick to a color palette that complements your brand aesthetic.
-Avoid overly busy patterns or logos (unless they’re part of your brand).
-Layer your outfits for variety and easy changes.
-Pay attention to details—accessories, shoes, and grooming all matter!

If you’re unsure, your personal branding photographer can help you with wardrobe assistances.

3. Select the Right Location & Props

The location of your personal branding session can help reinforce your brand message. Working with your photographer you can decide the best location for your message. Shooting in Los Angeles county and Orange County the options are limitless :Some ideas include:

• A professional office or working space – Perfect for business coaches, consultants, or corporate professionals.
• A cozy home or creative studio – using spaces like peerspace or renting studio space can be great for creatives, artists, and lifestyle entrepreneurs.
• Outdoor spaces with natural light – Ideal for wellness brands, fitness coaches, or those wanting a more relaxed and approachable feel.

Props also help bring your brand to life! Consider including a laptop, coffee mug, planner, books, or anything else relevant to your business.

4. Embrace Authentic Posing & Expression

The best branding photos are natural and showcase your unique personality. To achieve this:

• Relax and have fun! During your session feel free you to move around, laugh, play music and interact with props.
• Let your personality shine. Whether you want to appear friendly, powerful, or approachable, let your expressions and body language reflect that. Your photographer can help guide you to create these personality shoots.
• Capture a mix of shots. Get headshots, mid-range, and full-body photos so you have a variety to use across different platforms.

Your branding session is an opportunity to tell your story visually—so embrace it! When planned well, these images will serve you for months (or even years) to come, helping you connect with your audience and build a strong brand presence.

Ready for Your Personal Branding Session?

If you’re looking for a photographer who can bring your brand to life with authentic and engaging imagery, let’s chat! I help entrepreneurs and business owners create branding photos that feel natural, confident, and aligned with their mission.

Whether you need polished headshots, or lifestyle branding images, I’ll help you create a gallery that connects with your audience and elevates your presence. Let’s bring your brand to life—book your session today! Serving both Los Angeles and Orange County areas

Let’s create something amazing together!